This specialist cleaning business was owned and managed by two young brothers. They had been gifted the business from their father who wished to retire early.

The business was very profitable. The brothers enjoyed a good lifestyle courtesy of the business. They were heavily into personal development training and followed many of the “gurus” in the personal and business development field.

There was a dark shadow looming over the business in the guise of potential loss of their largest and most lucrative contract. Because of this, the brothers wished to explore their options including new directions.

A two day strategic planning session was extremely revealing. This process revealed a number of hidden opportunities for the brothers plus opened the weaknesses of the business which needed addressing.

As a result, plans were made to develop new opportunities away from the business as it became clear that both the brothers had stronger interests elsewhere.

A new business was established and they utilised many of the marketing tools previously discussed to great effect and are now highly successful.