It’s a fast-paced world. Business owners and managers like you demand more from your people, systems, production, technology and marketing. You’ve one eye on sales figures and another on bottom line profit.
With the introduction of new media such as the internet and more recently social media, the marketing world has changed. Yesterday’s B2B marketing strategies and tactics will under-perform when trying to solve today’s marketing problems. So you now face the age old dilemma of trying something new with no guarantee of success or continue to market your business the old way. Tough choice. One will continue to deliver weaker results whilst the perceived bigger gamble could easily become your business’ saviour.
The pressure is constantly on to outperform last years results, most likely with less resources…an almost impossible task! Perhaps this is the year that you find a way to break into new markets, or finally crank up your marketing engine and win that big customer. It’s possible.
BUT, if you are going to accomplish stretching targets you need to make changes – is it time to re-assess these two key factors?
- How you play the game of business
- How you market your business
B2B marketing is changing, forcing you to employ a more systematic, direct response approach, rather than the brand building, old school which focused on market awareness. Brand building still has a place, but for many businesses it lacks the cutting edge elements that direct response marketing provides.
There needs to be a greater awareness of your customers ever-changing needs and let’s not be fooled that every business settles for the cheapest price. You have to price sensitive but there are many other ways to compete.
Marketing in the 21st Century requires a critical approach to all aspects of your business and the numerous ways in which your people communicate to prospects or customers. How you play the game of business is just as critical as the marketing of your products or services.
With this in mind, our B2B marketing services include the following: