Business Growth Stategy articles, help & advice for business large, small, established or start ups from Cheshire based business consultancy Profit Masters Ltd

Copywriting Tips – How To Increase Engagement Or Conversions With Your Target Audience Part 3

2017-01-29T10:10:02+00:00By |Tags: , , , , , |

This is the third “copywriting tips” article, designed to help you achieve more with your messages. My goal is to [...]

Copywriting Tips – How To Increase Engagement Or Conversions With Your Target Audience Part 2

2017-01-29T10:10:03+00:00By |Tags: , , , |

Have you ever been in a situation where your “it’s too good to be true” button has been pushed? No [...]

Copywriting Tips – How To Increase Engagement Or Conversions With Your Target Audience Part 1

2017-01-29T10:10:03+00:00By |Tags: , , , , |

As a professional direct response copywriter, I am often asked to critique website copy, sales letters, emails and other marketing [...]

Does It Take 7-13 Touches To Generate A Qualified B2B Sales Lead?

2017-01-29T10:10:04+00:00By |Tags: , , |

A quick web search reveals dozens of articles and blog posts on this subject with the majority continuing to support [...]

B2B Marketing and Business Growth Strategies – The Power of the Bird’s Eye Concept

2017-01-29T10:10:04+00:00By |Tags: |

I have been privileged to be invited to work with many businesses over the years, in a multitude of industries. [...]

Why A One-Time Marketing Policy Rarely Drives Prospects To Your Business

2017-01-29T10:10:05+00:00By |Tags: , , |

There are so many misconceptions and misunderstandings about marketing. In my Special Marketing Report (see our home page or sidebar [...]

Here’s an Often Overlooked Opportunity To Rapidly Grow Your Business’ Profits and Possibly Reduce Your Marketing Costs

2017-01-29T10:10:09+00:00By |Tags: , |

Most businesses are so focussed on obtaining new customers, they run the risk of thinking this is their greatest growth [...]

Why writing and designing your version of a competitor’s advert will NOT generate more business.

2014-12-28T12:54:32+00:00By |Tags: , |

How do you know that your competitor’s adverts are working? If they are the usual “institutional type” (see below), then [...]