AWeber – An Excellent Email Marketing Autoresponder Service
AWeber is currently our chosen email marketing autoresponder service and so far we have been delighted with their service, [...]
Copywriting Tips – How To Increase Engagement Or Conversions With Your Target Audience Part 3
This is the third “copywriting tips” article, designed to help you achieve more with your messages. My goal is to [...]
Copywriting Tips – How To Increase Engagement Or Conversions With Your Target Audience Part 2
Have you ever been in a situation where your “it’s too good to be true” button has been pushed? No [...]
Copywriting Tips – How To Increase Engagement Or Conversions With Your Target Audience Part 1
As a professional direct response copywriter, I am often asked to critique website copy, sales letters, emails and other marketing [...]
The Importance of Testing Key Elements of Your Copywriting
Any good professional copywriter will advise you that each element of your marketing must be tested. There isn’t a professional [...]
What Is A Direct Response Copywriter?
A direct response copywriter is a person who writes the text for business brochures, adverts, flyers, websites, emails etc. This [...]
Why A One-Time Marketing Policy Rarely Drives Prospects To Your Business
There are so many misconceptions and misunderstandings about marketing. In my Special Marketing Report (see our home page or sidebar [...]
Why writing and designing your version of a competitor’s advert will NOT generate more business.
How do you know that your competitor’s adverts are working? If they are the usual “institutional type” (see below), then [...]
Are You Suffering From This Common Misconception About Marketing And Therefore Losing £000’s Without Even Knowing It?
"Marketing is a one-off event. Just continue doing the same things and eventually prospects will buy from you." This is [...]
Introducing Direct Response Marketing – A Powerful, Tried and Tested Marketing Method To Supercharge Your Sales and Outperform Institutional Marketing
Most business owners I speak to, either during my Masterclass presentations or when I’m consulting one-on-one, are aware of only [...]