Copywriting Tips – How To Increase Engagement Or Conversions With Your Target Audience Part 2
Have you ever been in a situation where your “it’s too good to be true” button has been pushed? No [...]
Copywriting Tips – How To Increase Engagement Or Conversions With Your Target Audience Part 1
As a professional direct response copywriter, I am often asked to critique website copy, sales letters, emails and other marketing [...]
Three Ways To Grow Your B2B Business
Growing any business is a huge challenge. After all, there are so many areas that may require attention to create [...]
Does It Take 7-13 Touches To Generate A Qualified B2B Sales Lead?
A quick web search reveals dozens of articles and blog posts on this subject with the majority continuing to support [...]
How To Create New B2B Sales Strategies And Tactics For Your Business
Are there differences in B2B sales strategies and tactics compared to B2C? Of course there are, but to understand more [...]
B2B Marketing and Business Growth Strategies – The Power of the Bird’s Eye Concept
I have been privileged to be invited to work with many businesses over the years, in a multitude of industries. [...]
The Importance of Testing Key Elements of Your Copywriting
Any good professional copywriter will advise you that each element of your marketing must be tested. There isn’t a professional [...]
How Some Of The Major Google Algorithm Updates Have Affected SEO
From the beginning (1997), Google's primary goal has been to provide the best user experience possible by organizing the world's [...]
What Is A Direct Response Copywriter?
A direct response copywriter is a person who writes the text for business brochures, adverts, flyers, websites, emails etc. This [...]
Why A One-Time Marketing Policy Rarely Drives Prospects To Your Business
There are so many misconceptions and misunderstandings about marketing. In my Special Marketing Report (see our home page or sidebar [...]